Brit can work with you to provide you with an income stream that will be a much easier sell for your advertising sales team.
With our help, you can now sell any advertising on a cost-per-sale basis which makes you much more competitive against Google advertising. And we'll help promote this to our small businesses.
Just like Dating pages and Reader Travel generate commissions, we can help you open up the same strategy to both your Classifieds and Display advertising.
Here's a step-by-step example of how Brit can help you to bring in extra advertising revenue.
1. Work with Brit to build a strategy and your ads to our small businesses. We'll help you to select the right methodology and software so you can track ecommerce sales you help generate. Or we can help you to set up vouchers or use a quotation system.
2. Agree a commission structure where Display effectively charges more than Classifieds. Even your filler ads can make money now. Imagine your sales team offering a pay-per-sale initiative rather than trying to get money-up-front in these hard times.
3. You can then set up landing pages on your own site or offer mini-websites for a small fee. Alternatively, we can create short URLs and allow tracking technology to go directly to the customers' website. In essence, each advert will have a call to action that ensures the customer is tracked so you log all sales. Brit can work with you to help ensure you get the right system.
4. With every sale tracked, customer data will be anonymised but you'll get full reporting per advertiser so you can match your commissions to your allocated campaign costs. You'll be able to split-test various methods of advertising to see what works best for you. As such, you will soon hone the right methodology to maximise your income.
For many publications, you have nothing to lose and everything to gain. You can hire Brit as an Online Mentor or we can talk about a commission-share partnership deal so you'll have no initial outlay and we'll both share the risks and the rewards. Send us some details using the form below... we'd love to explore working with you.
Your sales team will find their new sales pitch a breeze. You'll be selling no-win, no-fee advertising which businesses will love. Especially now!
What is important is that you maintain your brand and your identity. We'll help you go back to targeted, small businesses that compliment your publication!
It's not really that new an idea: Travel and Dating ads have been commission-led for decades! However, we're widening the scope to all businesses!
Please send us a few short details about you and we'll get back to you within one working day.